Get Google Guaranteed: Local Services Ads For Wealth Advisors

It's important to ensure your firm captures as many leads as possible for people in your area looking for financial planning and wealth management services. Google Local Services Ads can help by making your firm more visible and accessible in your local market.

While many wealth advisors continue with traditional marketing methods, those adopting GLSA are gaining a noticeable advantage. 

If you're looking to attract more attention to your wealth management business and really stand out in your area, this guide will show you how GLSA can help your firm become the go-to choice for local clients.

What Are Google Local Services Ads?

Google Local Services Ads (GLSA) are a powerful tool for local advertising designed to connect businesses with customers in their area. This gives wealth advisors a significant advantage in terms of visibility.

GLSAs are particularly valuable for local businesses because they target users based on geographic location. For wealth advisors, this means reaching potential clients who are specifically looking for local financial services. This helps build trust and credibility with clients who prefer dealing with advisors in their community.

How GLSA Differs from Traditional Google Ads

While both GLSA and traditional Google Ads aim to increase visibility and attract clients, they differ in several ways.

LSAs appear at the very top of Google search results, above traditional search ads and organic listings, for prime visibility. They come with a Google Guarantee badge, which adds a layer of trust and credibility that can significantly influence potential clients.

The pay-per-lead model ensures that advisors only pay for genuine inquiries, making LSAs a cost-effective option for driving high-quality leads.

In contrast, search ads operate on a pay-per-click model and appear below LSAs in search results. While they do not have the same built-in trust factor as LSAs, they offer greater flexibility in targeting specific keywords, demographics, and geographic areas. Broader reach can be valuable for increasing brand awareness and driving traffic to your website. 

Why Google Local Services Ads Matters for Wealth Advisors?

Increased Visibility and Trust

One of the main benefits of GLSA for wealth advisors is the increased visibility these ads provide. Appearing at the very top of search results makes your services more likely to be seen by potential clients.

Additionally, the Google Guarantee that comes with GLSA can help build trust with clients. It reassures clients that Google has vetted your business and assists in their decision-making process.

Pay-Per-Lead Model

GLSA uses a pay-per-lead model, which means you only pay for actual leads, not clicks. This can be more cost-effective than traditional pay-per-click models, as you are only paying for potential clients who have shown a genuine interest in your services.

Simplified Client Acquisition Process

GLSA simplifies the process of acquiring new clients. Since your services are more visible and provide a Google Guarantee, GLSA can help attract high-quality leads to your business. 

This allows you to focus on converting leads into clients while saving time and money on less effective advertising methods.

Setting Up Google Local Services Ads

Setting up GLSA is a quick process that can boost your visibility and client acquisition.

Click here for the step-by-step guide.